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Maxifier Appoints new CRO

Article posted on April 8th, 2014

Maxifier

Maxifier Appoints Ad Tech Veteran Aaron Letscher as Chief Revenue Officer

New York, April 08 2014: Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically and globally.

With over 15 years ad tech experience, Letscher was most recently Senior Vice President, Client and Product Strategy at Evidon, where he was responsible for driving the sales focus to establish Evidon as the industry’s leading privacy technology player. During his time at Evidon, Aaron delivered significant multi-million dollar tech revenues for the business by securing the company’s key strategic partnerships and integrations.

As the second employee in the business, Letscher was part of the founding team at Right Media, leading business development and helping grow the pioneer of automated trading from ad tech start-up to its acquisition by Yahoo! for $850m in 2007. Following the acquisition Letscher remained with Yahoo! as Senior Director, Business Development.

Letscher has also held business development roles at a host of other ad tech companies, including DoubleClick, and has carried out technology consulting engagements with companies including GfK, the world’s fourth-largest market research organization.

“With wide publisher and network experience, a background in helping develop and grow businesses, and having worked for some of the leading companies in our industry, Aaron has the skills and ability to help drive the future growth of our business” said Denise Colella, CEO at Maxifier. “He is a key addition to Maxifier as we continue to build out a strong, experienced team to develop a scaleable global business.”

“In our industry there has been a distinct lack of investment and innovation by adtech companies to support the publisher’s direct sales efforts, so Maxifier’s proposition is really appealing to me,” explained Letscher. “The action-orientated nature of the platform – and, critically, the ability to tie investment back to real performance – means the business is in an excellent position to take advantage of the growth opportunities available by addressing publishers’ key challenges. I look forward to being part of this growth and helping to develop the business.”

See more at maxifier.com