Article posted on March 1st, 2017
Toluna Announces Increased Respondent Community Capacity
Adds Senior Executive to Further Accelerate Respondent Acquisition
Toluna Continues to Disrupt Market Research by Blending Real-Time Research and Insights Technology with World’s Largest Social Voting Community
Wilton, Conn., March 1, 2017 – Toluna, the world’s leading provider of real-time digital consumer insights, today announced the company will increase its global survey respondent capacity by 20 percent during the second half of 2017. The Toluna.com community is already the world’s largest social voting community. Toluna plans to continue significant community growth and expansion efforts through 2017.
Toluna also announced Kyle Kim-Hays has joined the company as Executive Vice President for Global Digital Marketing, responsible for building the company’s panel community. Kim-Hays will oversee Toluna’s digital marketing strategies for acquisition, engagement and retention of the Toluna.com community and supporting the capacity needs to drive digital product growth through Toluna QuickSurveys. Kim-Hays has driven innovative marketing and product strategies as a senior executive at companies ranging from Microsoft and Verizon to Warner Bros. and American Express.
“Toluna’s fast-paced growth trajectory continues and in addition to advancing our real-time research platform, we’re make unprecedented investments in our panel community” said Frédéric-Charles Petit, Toluna CEO and Founder. “Bringing on Kyle to lead all aspects of our community digital marketing strategies will help Toluna continue to reshape market research through an innovative combination of technology and community that helps companies get the real-time answers they require from the right people to make great business decisions.”
The Toluna.com community expansion will provide companies with an even larger pool of community members to brainstorm ideas, uncover new business opportunities and answer questions. This initiative further enhances Toluna’s ability to deliver access to low-incidence, hard-to-reach audiences. It also expands Toluna’s worldwide reach, supporting the company’s recent launch into nine new markets across Asia-Pacific, Latin America and Middle East and North Africa.
“Toluna stands out in market research by our unique ability to find and engage with survey respondents in real time – from a single respondent group in one market to a large multinational respondent base,” said Jim Fredrickson, Chief Operating Officer, Toluna. “We’ve developed high-quality, global recruitment capabilities, as well as optimized incentive and engagement strategies, to ensure companies can tap well-profiled, active respondents.”
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of more than 10 million members across 62 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 21 offices in Europe, North America, APAC and the Middle East. For more information, please visit corporate.toluna.com.
Media Contact: Janice Caston, Vice President, Global Marketing