Article posted on July 6th, 2017
Partnership Expands Toluna’s Global Healthcare Research Capabilities With Access to New Patient Segments and Helps Treato Broaden Patient-Centric Solution Set
WILTON, Conn., July 6, 2017 /PRNewswire/ — Toluna, leading provider of on-demand, real-time digital consumer insights, and longstanding provider of digital healthcare research services announces a strategic partnership with Treato, leading healthcare-focused digital platform. The partnership provides Toluna with access to Treato users for survey research purposes.
Toluna’s Healthcare Practice has been providing healthcare and pharmaceutical research practitioners with access to physicians, pharmacists, nurses and medical professionals of all specialties, as well as ailment sufferers since 2000. Toluna applies many of the same social principles used for the company’s 13+ million member consumer community to its engagement with healthcare respondents.
Treato is a platform designed to engage users and empower them to post information about their experiences with medications, health conditions and other health-related topics. Treato users now able to participate in survey research, in addition to other on-site activities.
“The Treato platform fosters real-world experiences among participants and encourages long-term engagement with members, and an ideal partner for Toluna,” says Sandy Casey, Senior Vice President, Strategy and Marketing. “Toluna’s built its business on these social principles, and we’ve found that in addition to the benefit of long-term engagement, and real-time survey participation, we get to know members in deeper ways, which improves data quality, and our respondent targeting capabilities.”
“Treato is very excited to provide our users with the ability to provide their feedback to pharmaceutical companies and help influence their own healthcare,” said Ido Hadari, CEO of Treato. “With our pledge to make the patient voice count in a rapidly evolving patient-centric healthcare environment, this is a great opportunity for our members, and Toluna is an ideal partner for us given their dynamic and sincere community approach to member engagement.”
When asked about the new relationship with Treato, Steve Orlick, Vice President, Healthcare for Toluna added, “Our clients have diverse global needs, and we’re always looking for new ways to help them access the precise audience they need for their research studies, in as close to real-time as possible. The relationship with Treato will enable us to meet ever increasing client demand.”
Toluna is investing in the further expansion of its global respondent capabilities. More releases to follow in the coming weeks.
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 13.4+ million members across 68 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 21 offices in Europe, North America, Asia Pacific, and MENA. For more information, please visit corporate.toluna.com.
About Toluna’s Healthcare Practice
The Toluna Healthcare Practice offers targeted access to well-profiled, highly engaged physicians, allied health care professionals, ailment sufferers and consumers for your global research needs. With more than 15 years of healthcare leadership, clients benefit from a truly dedicated service model, proactive consultative project management, and strict data quality measures to ensure the quality of results delivered.
Treato™, the leading source of healthcare insights from millions of real consumers, uses patented analytics and big data technology to turn billions of disparate online personal experiences into meaningful social intelligence. With more than three billion conversations analyzed and continuously expanding, Treato provides the patient-centric perspective in a consumer-driven healthcare environment. Treato has partnered with dozens of pharmaceutical companies and healthcare organizations, and treato.com, its consumer website, helps millions of visitors each month.
Treato is privately held with offices in Israel and Princeton, NJ. For more information please visit https://treato.com/