Article posted on March 21st, 2017
Digitalization & Automation to Expand the Possibilities for Insights
Sao Paulo, 21st March 2017: Insights need to move faster than consumers, and need to help power marketers to act and react in real-time in our digital world. Concept testing is the largest overall expenditure for research-related activities by marketers today. It accounts for an average of more than 6% of marketing budgets annually!
During ESOMAR Latin America 2017, Toluna’s Latam team will present a workshop on how PowerConcept, the latest research digital solution from Toluna, is a re-imagining of a traditional testing methodology that’s designed to help reduce the increasing demands placed on marketers. Using Toluna’s industry leading digital platform as its foundation, PowerConcept integrates the proprietary concept testing methodology in partnership with Harris Interactive to produce the very best research solution.
Toluna recently expanded its presence in Latin America through the opening of its first office in Brazil at the end of 2016, led by Luca Bon as Sales Director. He worked at companies including P&G, McDonalds and Sisal before joining Toluna.
Toluna has also invested in building respondent recruitment and communities in the region to support its growth. Bon said: “As we focus on expanding our client network, we are very excited about the strategic investment in opening a hub for the Latam markets in Brazil.”
Marco Gastaut, Managing Director, South Europe & Latam, comments: “The opening of our first office in Brazil marks a milestone in Toluna’s growth in the Latin America region. These markets are of considerable importance for the company, and we aim to become disruptive force in the market research sector in Latam and to affirm Toluna’s leadership attending and speaking at ESOMAR Latam 2017”.
Missing the event? Click here to request the presentation.
Gian Marco Saleri
+44 7769 151 311