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Magenta helps Champion Timber with Maxoptra solution

Article posted on May 16th, 2014


Champion Timber logs into Maxoptra for Magenta’s easy-to-use SaaS solution 

London, April 2014 – Champion Timber have chosen Maxoptra – Magenta’s leading scheduling and routing solution – to overcome the scheduling and routing optimisation challenges they faced from using manual processes. Maxoptra provided the company with a highly sophisticated, real time, dynamic scheduling and routing system, which, coupled with ease-of-use and the web-based, monthly subscription, and low implementation cost model makes it an ideal fit for small but growing companies like Champion Timber. Integrated with TomTom telematics, Maxoptra’s track and trace features enabled Champion Timber’s customer service function to spot delays and issues with deliveries and keep customers more regularly updated with information through text messages.

Before investing in Maxoptra, the company’s staff manually organised orders, scheduled and routed jobs according to postal codes. With more challenging levels of service being expected by customers, the company felt the need for a solution that would ease the pressure off their team.

Praising the benefits of Maxoptra, John Burgess, Transportation Consultant of Champion Timber said, “Magenta offered the right blend of affordability, ease of implementation and use. The user interface allows our controllers to easily input jobs, calculate routes and timelines and change them, if needed, on a visual map display. Seeing the real time ETA of our shipments helps our customer service staff improve service with valid addresses lot quicker, allocating routes efficiently and by updating our customers with changes in schedules. Maxoptra’s ability to provide accurate customer service through its track and trace features one can know the time it reaches the customer. I believe that Maxoptra is the only solution in today’s market that is ideal for smaller, but growing, companies.”

“Maxoptra gives Champion Timber a competitive edge. We’re moving towards narrower delivery time windows. The Maxoptra–TomTom combination gives us a formidable SatNav capability which gives us the confidence to quote a specific delivery time, instead of quoting the day of delivery. This solution is enabling us to deliver a right time experience to our end customers and at an affordable price with no requirement for huge investments,” said John Burgess.

Implementing this solution has provided Champion Timber with a scalable solution that will significantly help them support their business as it grows by enabling proactive customer service, improving driver communication, streamlining order planning and optimising scheduling – all leading to improved bottom line results.

Anton Dmitriev, CEO of Magenta, said, “Maxoptra’s real time dynamic features means that distribution and service companies can very easily offer the levels of service that today’s customers expect. Magenta’s Maxoptra platform is meant for companies of all sizes and will help customers replace older systems with cost–effective mobile and real–time tracking technologies to manage their business objectives.”


Magenta Technology is present and participating in the Commercial Vehicle Show 2014. If you want to know more about how Maxoptra can benefit your business, meet us at Stand 3H 75 and see for yourself how Magenta’s solutions are helping growing businesses make better decisions faster.

Call us on +44 (0) 20 7868 2062 to book a demo at our stand.