Article posted on August 7th, 2017
QuickCommunities is the latest addition to Toluna’s Insight Platform and taps into millions of influencers for on-demand real-time access to qualitative and quantitative insight
Wilton, Conn., August 7, 2017 – Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, announces the launch of QuickCommunities. This ground-breaking, do-it-yourself (DIY) product enables you to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and/or focus groups. QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys. This unique combination of quantitative and qualitative tools allows you to build upon survey feedback and obtain deeper insights, in real-time, allowing you to make better business decisions faster.
The platform integrates with Toluna.com, the world’s largest social voting community. It’s this integrated digital approach that delivers true real-time consumer insight.
Toluna is a longstanding provider of community-based research approaches, and powers more than 200 custom TolunaCommunities globally. Now in addition to this long-term community offering, Toluna provides customers with the ability to quickly engage with hyper-targeted consumer audiences via real-time surveys or leverage QuickCommunities to engage in surveys in addition to on-site discussions.
“Toluna is transforming how insights are generated by making it easy for any company to garner actionable insights on demand about consumers – anywhere in the world – most important to their business,” said Frédéric-Charles Petit, CEO, Toluna. “We have designed our real-time, DIY research platform to provide a full suite of tools that made market and customer intelligence more accessible, accurate and affordable so businesses can confidently engage with precisely targeted consumers as they wish, and obtain actionable information that informs important and ever-more real-time brand decisions.”
Toluna leads in technology innovation that reduces cost while increasing speed, easily scaling to global, qualified audiences with insights delivered in just hours. With Toluna, companies can power agile research programs to deepen consumer knowledge to improve business decisions.
QuickCommunities capabilities are:
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 13.4+ million members across 68 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 21 offices in Europe, North America, Asia Pacific, and MENA. For more information, please visit corporate.toluna.com.